How we made what’s hidden the hero

Iceberg specializes in revenue operations—the invisible infrastructure that drives visible growth. They align strategy, technology, and teams beneath the surface so businesses can scale above it.

The challenge: RevOps brands play it safe with tech-heavy imagery and jargon that puts people to sleep. Iceberg needed to stand out while explaining something most executives don't fully understand (but desperately need).

The shift: What if we celebrated the 90% that's hidden? What if "below the surface" became the position of strength, not something to apologize for?

The outcome: A brand that owns its metaphor completely. The visual identity literally shows people as the tip of the iceberg—acknowledging that human success depends on invisible systems. The messaging transforms "chaos to clarity" from a tired promise into a journey from above to below the surface.

The site makes RevOps feel essential rather than technical. We turned infrastructure into the hero story.