The Essential Brand

Process

No more blending in.
No more second-guessing.
Just a clear, confident brand people get—and move toward.

A man with glasses, tattoos, and a wristwatch, dressed in a dark t-shirt, is sitting at a wooden table writing in a notebook inside a modern cafe or shop, with large windows, industrial lighting, and signs visible in the background.

Step One:
Uncover

The Heart Lab: Clarity for brands on a mission.

Before we design or write a thing, we dig for the heartbeat of your work — the reason people should care.

In this 90-minute deep dive we’ll explore your purpose, audience, and the landscape you’re working to change. Together we’ll surface the ideas and tactics that make your mission stand out and stick.

By the end, you’ll have a clear, actionable brief and roadmap — plus sharper insight into how to focus your energy where it makes the biggest impact.

Investment: $950 — and if you choose to move forward with any Launch! package, that amount is credited toward your project.

This is where vision becomes reality. 



Depending on your needs, this phase might include naming, brand strategy, visual identity, website design, or messaging—whatever it takes to bring your mission to life.

You're not working with a team of junior designers or project managers. You're working directly with me, bringing over 25 years of experience from major brands like Toyota and Disney to grassroots nonprofits and startups.

I don't juggle multiple major projects because focus creates better results. When I'm working on your brand, that's where my attention is. No competing priorities, no diluted effort—just world-class strategy, design, and execution in service of your mission.

Step Two:
Build

Sharing your brand isn't just unveiling a new logo.

It's a strategic introduction that helps people understand who you are and why they should care.

We'll create a sharing strategy that considers your audience, your channels, and your goals. Whether that's a complete website launch, a rebrand announcement, or a quiet rollout to test the waters—we'll make sure your mission connects with the right people in the right way.

After you begin sharing your new brand, I stay connected to monitor how your brand is performing and make strategic adjustments as needed. Your success is the measure of my work.

Step Three:
Share

A woman with long light brown hair smiling, wearing a black blazer over a light purple top, against a plain white background.

Shannon Godfrey - The Commons

It was incredible working with Brad to bring our vision to life. He truly listened, digging into our mission, passion, and long-term goals to shape a thoughtful brand identity. Throughout the process, Brad made us feel understood and often uncovered ideas we hadn’t articulated yet. We felt creatively supported every step of the way.

What I can help you with:

  • Branding

    Strategy, Naming, Logos, Brand Identity, Brand Manuals

  • Websites

    Squarespace, Shopify, Wix Studio

  • Messaging

    Brand Voice, Copywriting, Scripts, Manifestos

  • Video

    Advertising, Web Videos, Testimonials

  • Packaging

    Concept, Design, Retail, eCom

  • Rollout

    Swag, Signage, Environments, Print

Have a question?
Not sure where to start? Start here.

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A stylized illustration of a bird carrying a yellow envelope in its beak | Brand Strategy and Design for Mission-Driven Businesses | Startwith