Breathing life into Dead Friends

The Dead Friends were created by artist and filmmaker, Riley Gantt. They are simple clay Dinos imbued with a joyful spirit who brighten the lives of everyone they meet.

I came up with the name, Dead Friends, and designed a custom logo that reflected the colorful personality of the dinos. My wife, Leeanna, wrote the story.

This project is a great example of how the language and imagery can bring a very specific energy and personality to a brand. The name is simple and direct, but also completely unexpected, while the language and story add meaning, and makes these guys incredibly gift-able.

Simple doesn’t have to be boring.