How we made medication management feel less clinical

Tooktake is a simple sticker system that helps people track meds and supplements—without feeling like a patient.

The challenge: Most health tools either scream “sick person” or bury you in notifications. People wanted something simple, effective, and non-clinical.

The shift: Health habits stick better when they don’t feel like health products. We positioned Tooktake as a friendly, everyday tool—not a medical device.

The outcome: A bright, approachable brand that feels more like smart life organization than medication management. From packaging and web to copy and content, we built a system that makes staying on track feel effortless, not medical.