Tooktake

Tooktake is a simple sticker system —invented by my wife, Leeanna— that helps people track meds and supplements without feeling like a patient.

People want something simple, effective, and human. We positioned Tooktake as a friendly, everyday tool rather than a medical device.

A bright, approachable brand that feels more like smart life organization than medication management. From packaging to web to content, we built a system that makes staying on track feel personal, not medical.

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Sandra Whyman

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The Crossroads Initiative