The Crossroads Initiative

Founded by Nancy Hersheberg, formerly of Stonyfield Farm, the Crossroads Initiative was a non-profit that motivates CEOs and other key business leaders to enact meaningful climate action by giving them firsthand experience of the local impact of s global problem.

We created a simple, modern identity that feels credible—important if you’d like to be taken seriously. The symbol within the “C” illustrates the choices before us (crossroads), and the danger of choosing to do nothing (lit fuse).