Be a lighthouse, not a megaphone.
Clear, resonant branding for mission-driven businesses.
Clarity Changes Everything
When your brand message is unclear, even the right people struggle to see the fit. Not because your work isn't valuable—but because complexity obscures connection.
You might recognize these signs:
Your message feels scattered across different platforms and conversations
Differentiation is harder than it should be—you sound like everyone else
You're trying to communicate everything at once instead of one clear thing
Potential partners and customers have to work hard to understand what you do
The people who would benefit most don't realize your work is for them
Explaining what you do takes longer than it should
Your brand feels inconsistent—different people describe it differently
You're getting attention, but not always from the right people
Simplify the message, not the meaning
Clarity isn’t shallow. It’s accessible.
You're not dumbing anything down, you're making it usable. You're simplifying how you say it, not what it means.
Think of it like a capsule wardrobe: every piece earns its place. No wasted words or. No visual noise.
Just the essentials that work together effortlessly, and make you look like you've got it all figured out.
Clarity
is generosity.
After years helping brands from Toyota to grassroots nonprofits, I’ve learned this:
If your work truly helps people, hiding it behind complexity or cleverness is a disservice.
The generous move? Make it impossible for the right people to miss that it's for them.
Here's how we'll do it: First, we'll uncover the one thing only you can say, and why it matters. Then we'll shine it like a lighthouse, so the people already looking for you can finally find their way.
Tim Leake - Let’s Lightbulb
I'm beyond in love with the brand design and strategy that Brad created for us. Every single time I put something new into the world under this brand, I feel an extra boost of pride. Brad's structured process made sure we didn't drop anything, and his high bar and collaborative spirit made sure we pushed it to the upper realms of amazing. You should work with him.
How we turn clarity into connection.
-
❶ Fit Call
A 30-minute call to see if we’re a fit. You share your goals and challenges. I’ll share if I can help, and how. No pitch. No pressure.
You'll leave clearer than you came.
-
❷ Start Lab
What will you start with? We dig into the heart of your work to uncover the truth only you can tell, and help you share it so it deeply connects. You walk away with clarity, confidence, and a focused plan to move forward.
-
❸ Launch
Start with what you need. A custom package: messaging, visuals, a website, and copy that makes your value unmistakable. No bloated timelines. No unnecessary elements. Just a brand that works. And a founder who knows how to use it.
Client Stories
-
Let's Lightbulb
Tim Leake was already facilitating lightbulb moments for high-performing teams. He just needed a brand that reflected the real impact of his work.
View Case Study → -
The Commons
The Commons helps schools reclaim attention. Not by banning phones, but by facilitating spaces where presence wins.
View Case Study → -
Autodesk
Autodesk dominated the design world for decades. But market leadership had turned into inertia—and innovation was slipping away.
View Case Study →
You’re doing something great. Let’s make sure people get it.
If your message isn't clear: You find yourself explaining and re-explaining, but people still don't quite see what makes your work or business different. Eyes glaze over. They scroll on by.
Imagine instead: Your brand becomes a beacon. The right people see it and think, "Whoa, finally! This is what I've been looking for.".
That's the kind of brand we'll build together:
Clear enough to cut through the noise
True to your values, voice, and vision
Simple enough to use consistently