Get to the heart of your brand in 90 minutes.
You're great at what you do.
So why is it so hard to explain clearly?
Stop explaining yourself.
Start being understood.
The Heart Lab is a 90-minute brand strategy intensive that gives you the one thing only you can say—said so clearly the right people can't help but notice.
New Year Special: $550 (Save $200 | Regular price $750)
Limited to 10 spots - Book by January 31st
Full amount credited toward any Launch package.
Meet your guide.
I'm Brad Gantt, and I created the Heart Lab to help founders like you get to the core of their brand fast. Here's how it works in 2 minutes.
You're losing opportunities because people don't "get it".
You've built something meaningful. Your clients love working with you. But when someone asks what you do? You find yourself over-explaining, watching eyes glaze over, or defaulting to generic industry language that makes you sound like everyone else.
Here's what's happening:
At networking events, you're still figuring out how to describe your work in 30 seconds
On sales calls, you're spending the first 20 minutes explaining context instead of demonstrating value
On your website, visitors leave confused about whether you're actually right for them
In proposals, you're competing on price because prospects can't tell you apart from alternatives
Don't carry this confusion into 2026. Every day you spend without a clear, compelling message is a day you're leaving opportunities on the table.
Uncover the essence of your brand:
The Heart Lab
This isn't a discovery call. It's not a consultation. It's a focused strategy session designed to cut through complexity and give you brand clarity and a roadmap that makes everything else easier.
Here's how it works:
Step 1: Schedule a Fit Call
We'll spend 20-30 minutes on a quick call to make sure we're a good fit for each other. No pressure, just a conversation to see if the Heart Lab is right for you.
Step 2: If we're aligned, book your Heart Lab
During the Fit Call, we'll schedule your 90-minute Heart Lab session. Payment is handled upfront so we can get straight to work.
Step 3: Complete the prep work
You'll receive a brief questionnaire (15-20 minutes) that helps me understand your business, your audience, and what's not working. This ensures we use our 90 minutes strategically instead of gathering basic context.
Step 4: The 90-minute intensive
We dig into what makes your work different, who it's really for, and why it matters to them. I ask the questions most consultants skip. We uncover the thing only you can say. By the end, you'll have the core of your message—clear, compelling, and unmistakably yours.
Step 5: Your Heart Lab Brief Delivered
You receive a concise, detailed document containing:
Your core message: The one thing you lead with everywhere
Clear positioning: Who you serve and what problem you solve uniquely well
Key talking points: What to emphasize in sales conversations, on your site, and in proposals
Next steps: What to do with this clarity and insight (whether you work with me or implement it yourself)
New Year Special Offer
Start 2026 with messaging that actually works. Save $200 when you book your Heart Lab by January 31st.
New Year Rate: $550 (Regular price: $750)
Limited to 10 spots
Your investment includes:
20-30 minute Fit Call
Pre-session strategy questionnaire
90-minute brand strategy intensive
Heart Lab Brief delivered the following Friday
One round of revisions to the brief
Your $550 investment is fully credited toward any Launch package if you decide to work with me on implementation.
I can only do a limited number of these. If you're serious about getting clear, book your Fit Call now.
Who is this for?
You're a great fit if:
You've built something important but struggle to explain it clearly
You're tired of sounding like everyone else in your field
You've lost opportunities because prospects "didn't get it"
You want clarity on your message before investing in a full brand project
You're ready to position yourself for growth in the new year
You know what makes you different but can't articulate it concisely
This probably isn't for you if:
You're just starting out and don't have client experience to draw from
You're just looking for logo design or visual identity work
You want someone to write all your marketing copy for you
You're not ready to hear honest feedback about what's not working
Shannon Godfrey - The Commons
Throughout the Heart Lab process, Brad made us feel understood and often uncovered ideas we hadn't articulated yet. We felt creatively supported every step of the way.
Most brand strategy is overcomplicated.
Typical brand agencies will give you 100-page guidelines documents with 47 logo variations and messaging frameworks you'll never use.
That's not what you need.
You need:
One clear message you can use everywhere
Positioning that separates you from competitors
Language that makes every conversation easier
Confidence that you're communicating your actual value
The Heart Lab gives you exactly that. Nothing more, nothing less.
It's brand strategy distilled to what actually matters. Because you don't need sophistication. You need clarity.
The Investment
New Year Special: $550
Save $200 - Limited to 10 spots
This includes:
Fit Call to ensure we're aligned
Pre-session questionnaire
90-minute strategy intensive via Google Meet
Heart Lab Brief delivered within 48 hours
One round of revisions to the brief
Your investment is fully credited toward any Launch package if you decide to work with me on implementation.
Book by January 31st or until all 10 spots are filled - whichever comes first.
FAQs
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A discovery call is free and surface-level. The Heart Lab is a paid strategy session where we do real work. You walk away with a deliverable you can use immediately, whether you work with me further or not.
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Perfect. The Heart Lab is designed to give you clarity and direction before you commit to anything bigger. Many clients use it to test whether we're a good fit. Some implement the clarity themselves. Others come back when they're ready for full implementation.
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Yes—you'll complete a brief questionnaire before our session (15-20 minutes). This ensures we use our 90 minutes strategically instead of gathering basic context.
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That's up to you. Some clients take the brief and implement it themselves. Most book a Launch package to turn the clarity into a complete brand system. The brief includes recommendations for next steps either way.
And remember: your $550 is fully credited toward any Launch package.
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Yes—the brief includes one round of revisions, and you can email questions. I'm not going to leave you hanging.
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The Heart Lab isn't about me imposing my ideas on you—it's about uncovering and articulating what's already true about your work. That said, if you're not satisfied with the brief, we'll revise it until it feels right.
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The first step is scheduling a 20-30 minute Fit Call. If we're aligned, we'll book your Heart Lab during that conversation. I keep my calendar open 2-3 weeks out, but with only 10 promo spots available, I recommend booking soon.
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I want to make sure the Heart Lab is right for you and that we're a good fit to work together. If it's not the right service or timing, I'll tell you honestly and point you in a better direction. No hard feelings, no pressure.
Hi, I'm Brad Gantt, and I've spent 25+ years as a creative director working with Fortune 500 companies, nonprofits, scrappy startups, and starting my own businesses.
Now I help founders with hard-to-explain work craft brands that make their value immediately obvious—so the right people can't help but see themselves in it.
I created the Heart Lab because I saw too many founders spinning their wheels on messaging that didn't work, or worse—investing in full brand projects before they had clarity on what they were actually saying.
The Heart Lab fixes that.
It's the thing I wish existed when I was figuring out my own positioning. Fast, focused, and immediately useful.
Stop blending in.
Start being unmistakable.
New Year Special: $550
(Save $200 | Regular price $750)
Limited to 10 spots - Book by January 31st