The Fear of Being Different Is Keeping You Invisible
And here’s the hard truth: it’s not because you’re bad at what you do.
If your copy could be swapped with a competitor’s without anyone noticing, you’ve got a problem — and it’s costing you more than you think.
When you blend in, clients have one way to compare you: price.
That’s how you end up defending your rates against someone charging half — and losing.
And here’s the hard truth: it’s not because you’re bad at what you do.
It’s because you’ve hidden the thing that actually makes you different.
Your Difference Isn’t in What You Do
Your service list is not your differentiator.
Your unique lens on the problem is.
Every designer can make logos.
But maybe you believe a logo should be the last thing designed, not the first.
Every consultant can write a strategy.
But maybe you know strategies fail because they’re written for boardrooms, not break rooms.
Every coach can run sessions.
But maybe you believe accountability without empathy is just expensive nagging.
These aren’t deliverables — they’re perspectives. And perspectives are what clients connect with.
Stop Selling Deliverables. Start Sharing Beliefs.
When you share your beliefs, the right clients lean in — and the wrong ones walk away.
That’s good. Those aren’t your people anyway.
Your approach is your differentiator. Give it a name. Own it.
Don’t have a methodology? You do — you just haven’t articulated it yet.
Ask yourself:
What do you always do that others skip?
What do you refuse to do that others insist on?
What belief guides every decision you make?
That’s your approach. Claim it.
The Courage to Be Different
The fear of being different is what makes you invisible.
Yes, taking a stand means some people won’t hire you. Good.
The clients you want aren’t comparing spreadsheets of features
— they’re looking for someone who “gets it.”
Someone who sees the problem the way they do.
Someone who has an opinion about how things should be done.
Stop trying to be the best at what you do.
Start being the only one who does it the way you do it.
Start being you.
Want help clarifying what this means for you? Let’s talk →
