Build a lighthouse brand that draws ideal customers in.

No shouting. No chasing. No gross tactics.

You’re great at what you do. So why is it so hard to get noticed?

Your work matters. But when it's not clearly explained, people don't recognize themselves in it. They scroll on past. Even when it's exactly what they need.

You don't need to be louder.
You need to be clearer.

I help create the clarity that makes connection effortless.

Your website should be working for you. Right now, it's probably working against you.

Download the free guide: 5 Website Fixes That Draw the Right People In—And Help Them Say Yes. These are concrete changes you can make today. No redesign required.

How much is unclear messaging already costing you?

Every week, you're probably having the same conversation: explaining what you do, watching someone nod politely, then having to explain it again a different way.

That's not just frustrating. It's expensive. Unclear messaging doesn't just waste time—it costs you clients who would have said yes if they'd understood sooner.

What makes a lighthouse brand work?

A lighthouse doesn't shout at every boat. (That would be weird.) It beams a clear, brilliant signal—cutting through fog and dark—so the people looking for it can find their way.

Your brand should do the same: Get super clear on who you serve, the problem you solve, how you solve it differently, and why it matters deeply to them.

Then? We turn your signal all the way up.
So the people who need you can’t miss it—even if they tried.

The result:
A brand that draws in exactly who you want.
No shouting. No chasing.
Whew!

A middle-aged man with a bald head, gray beard, and glasses looking to the side. He is wearing a dark sweater and a navy blue shirt underneath, with a plain white background.

Tim Leake - Let’s Lightbulb

I'm beyond in love with the brand design and strategy that Brad created for us. Every single time I put something new into the world under this brand, I feel an extra boost of pride. Brad's structured process made sure we didn't drop anything, and his high bar and collaborative spirit made sure we pushed it to the upper realms of amazing. You should work with him.

What changes when your brand is clear?

Instead of:

Explaining what you do on every call
Attracting tire-kickers who don't get it
Watching ideal clients choose competitors

You get:

Inquiries from people who already understand your value
Conversations that start with "I love what you're about"
The satisfaction of being recognized for what makes you different

How we get there.

❶ Uncover

First we’ll dig deep to uncover the essence of your business—your values, voice, and vision—and why that matters to your audience.
❷ Shape

Next, we turn that clarity into strategy, messaging, and visuals that feel true, look great, and connect with the people who matter most.
❸ Share

Now for the fun part. You’ll leave with the tools, words, and direction you need to show up with purpose, and get noticed by the people you’re here to serve.

SEE THE FULL PROCESS

Client Stories

Let's Lightbulb

Tim Leake was already facilitating lightbulb moments for high-performing teams. He just needed a brand that reflected the real impact of his work.

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The Commons

The Commons helps schools reclaim attention. Not by banning phones, but by facilitating spaces where presence wins.

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Autodesk

Autodesk dominated the design world for decades. But market leadership had turned into inertia—and innovation was slipping away.

View Case Study →