Be a lighthouse, not a megaphone.

Create a brand so clear, the right people can’t miss it.

A man with dark, styled hair and glasses, smiling with his arms crossed, wearing a black t-shirt with a chest pocket, standing against a textured wall.

You’re great at what you do. So why is it so hard to connect?

You’ve worked hard to build something meaningful. But when it's not explained clearly, people don't get why it matters to them. Even when it's exactly what they need.

I help build the clarity that makes connection effortless.

What makes a lighthouse brand work?

A lighthouse doesn't shout at everyone. It sends a clear, focused signal into the fog so the people looking for it can find their way.

Your brand works the same way: we get super clear on who you serve, the problem you solve, how you solve it differently, and why that matters to them.

Then we make that signal impossible to miss.

It's not about dumbing-down your work. It's about clarifying your message. So the right people recognize it immediately.

The result: A brand that attracts the people who need you, without chasing everyone else.

A middle-aged man with a bald head, gray beard, and glasses looking to the side. He is wearing a dark sweater and a navy blue shirt underneath, with a plain white background.

Tim Leake - Let’s Lightbulb

I'm beyond in love with the brand design and strategy that Brad created for us. Every single time I put something new into the world under this brand, I feel an extra boost of pride. Brad's structured process made sure we didn't drop anything, and his high bar and collaborative spirit made sure we pushed it to the upper realms of amazing. You should work with him.

How we turn clarity into connection.

  • ❶ Fit Call

    A 30-minute call to see if we’re a fit. You share your goals and challenges. I’ll share if I can help, and how. No pitch. No pressure.

    You'll leave clearer than you came.

  • ❷ Start Lab

    What will you start with? We dig into the heart of your work to uncover the truth only you can tell, and help you share it so it deeply connects. You walk away with clarity, confidence, and a focused plan to move forward.

  • ❸ Launch

    Start with what you need. A custom package: messaging, visuals, a website, and copy that makes your value unmistakable. No bloated timelines. No unnecessary elements. Just a brand that works. And a founder who knows how to use it.

Learn more about my process

Client Stories

  • Laptop on a concrete surface displaying a website about a framework for improving company speed, featuring a man holding a sign with the framework's name on it.

    Let's Lightbulb

    Tim Leake was already facilitating lightbulb moments for high-performing teams. He just needed a brand that reflected the real impact of his work.

    View Case Study →

  • Business cards for The Commons featuring contact information and logo with a person icon in a yellow and blue design.

    The Commons

    The Commons helps schools reclaim attention. Not by banning phones, but by facilitating spaces where presence wins.

    View Case Study →

  • Colorful posters on a perforated wall with a blurred person walking by. The posters display motivational quotes about the future and building, with logo of Autodesk at the bottom.

    Autodesk

    Autodesk dominated the design world for decades. But market leadership had turned into inertia—and innovation was slipping away.

    View Case Study →

SEE MORE WORK

Ready to build a brand they can’t miss?

Your work matters. The people who need it deserve to find it. So do you.

Let's make that happen.

schedule your fit call